Good Content Still Needs to be Optimised

Prioritize keywords and phrases, plurals, singulars and misspellings. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions.

Good Content Will Still Need ‘Optimised

Imagine what a one-second increase in website load time could do for Amazon? More importantly, what could it do for you? At the end of the day, consumers want to feel like they’re always interacting with something natural and real. As you spend time identifying your target audience and conducting keyword research, you’ll begin to uncover long tail keywords that will help you identify the best options for naming and describing your product or service. Including your target keyword within your page title positively correlated with higher search rankings.

Start simple

As time goes on, technology will make it easier and easier to interpret the meaning behind a search query. This will lead to SEOs being able to generate content and offer advice that caters to a much more specific audience and satisfies their needs more completely. Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. One issue often cited by those who believe links aren’t as important to SEO today is that they believe that spammers have made them less useful as a ranking signal.

Keep URLs short

Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more. SEO is a long-term strategy, so it sometimes takes months before you start seeing results. Link building is also spreading brand awareness and capturing referral traffic. According to Gaz Hall, a UK SEO Consultant : “An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results.”

Your content strategy could use a facelift

Strategically written website copy includes well-thought-out internal links and calls to action. There is no optimal number of words on a page for placement in Google. The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them. Page load speed is also a ranking factor, especially for mobile.

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