Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your SEO more harm than good. Both Google and Bing take page-loading speed into account in their website ranking algorithm. It helps the search engines quickly determine what the page is about. If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business.
Include your target keyword within your URL
Once you know your goals, you should be able at least to decide on a balance between “head” keywords and “long-tail” keywords. Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. Make sure to apply a suggested guideline of one to three keywords/phrases per content page and add more pages to complete the list.
The shorter the page title
Higher volumes of backlinks are great, but combining that with high diversity is what’s really going to move the needle. It isn’t just about the number of links that are going to a domain, but about the quality of those links. Unfortunately, this isn’t something you can do quickly overnight. Go out of your way to consistently create detailed content that brings enormous value to the end user, and you’ll be on your way to dominating search. How powerful is your domain name? How well does it rank in those all-important search engines? The measure of your domain name’s power is called “domain authority,” and it depends on three general factors: size, age, and popularity.
Spread the love
Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: “Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place.”
Keyword Research — Avoid at Your Peril
Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are. If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. The authority of the domain is important and it needs to be addressed in any walkthrough of SEO. The modern user has a very short attention span. If a website takes more than a few seconds to load, she/he is likely to leave. Therefore, it’s really important to make sure that site speed/load time is optimized as much as possible.