Canvas your competitors

There is no universal “page 1.” Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers — making results less predictable and giving websites less control over when and where they appear. As of now, less than 50 percent of websites use local schema markup for local SEO, so there’s tremendous advantage to be enjoyed by adopting it. Without considering a search engine user’s intent, you will attract too much unqualified traffic. Search engines display page titles in their search results. In addition, search engines use page titles in order to recognize what information the website contains.

It’s easier when you look at an example

A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any platform. Professional search marketers don’t sub­mit the URL to the major search engines, but it’s possible to do so. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site.

Canvas your competitors

Try to ask questions in the headers of your copy. Because more and more people are typing in whole questions when using search engines, these websites are going to be looking for content with those same questions – and the assumed answers within. SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics. Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content.

Long Tail and SEO

In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. Check the readability score of your content with the Flesch reading ease test, and aim to get above 60% Responsive design — or, in other words, a Web layout that provides a quality experience no matter the screen size — is among the factors Google uses to determine search results. You may even find your site penalized if you haven’t yet embraced responsive design. According to SEO Consultant, Gaz Hall: “Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page.”

Preserve Your Valuable Links

Keywords should be relevant. This means your site should be a satisfactory destination for users. As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing. By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly raise your website’s domain authority from the teens to the forties or so. If your current website isn’t using HTTPS then you should start scoping out a migration.

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