Your content strategy could use a facelift

The key to boosting visibility and SEO is staying active. One good way to know what’s coming in the world of SEO is to keep your eyes peeled to industry news sites and specifically Google’s own blog. While there are a ton of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and profits, the unfortunate fact of the matter is that there are probably more not so great SEO companies. Your competitors may be investing more in their own SEO campaigns, outperforming you in the process.

Promote transparency and foster trustworthiness on your site

As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. In the eyes of Google, you’ll earn a higher authority by having a better-functioning site, such as one that’s optimized for mobile devices, loads quickly, and has an optimized internal navigation structure. The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. Professional search marketers don’t sub­mit the URL to the major search engines, but it’s possible to do so.

Landing page and site user experience

Measuring how many visits your site gets, and analyzing the sources sending the most traffic, means you can see which content marketing and SEO strategies are getting you the best results. Most content creators go for the big, obvious one and two keyword phrases and ignore longer search phrases. Thankfully, less competition means fewer pages in the results, making it easier for you to rank highly. Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they’ll click off within seconds. People buy from people – be natural, be engaging, be human.

Powerful Title — But Avoid Clickbait

An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. Each algorithm change brings the search engine closer to its intended purpose. It’s getting harder and harder to “game the system” with exploitive linkbuilding strategies and blackhat SEO. The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. According to SEO Consultant, Gaz Hall: “Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content.”

Your content strategy could use a facelift

Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your SEO more harm than good. SEO should be considered one of the tools in your digital marketing strategy because its still alive and well and has the power to substantially increase business growth. Review competitive lists and other pertinent industry sources. You should also focus on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google.

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