Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. SEO doesn’t have to be hard or require an expert team to get results. If you’ve got a process and a structure, you can rank your content in search engines quite quickly. Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer.
Drop Keyword in First 100 Words
So how do you determine your competition? What should you be looking for? At the end of the day, consumers want to feel like they’re always interacting with something natural and real. SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. If you optimize your meta descriptions with clear and attractive extracts on what potential visitors can find on your site, it becomes easier for them to see if the information they’re looking for is on that page.
More backlinks = Higher rankings
While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes a time in every website’s life when SEO and website design collide head-on: the website refresh. Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. Ensure that your site loads quickly, not just where you’re located, but from around the world. Bad content truly can do long-lasting damage to your website, brand and business.
Go long-tail and forget keyword stuffing
Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most. Search drives the web — roughly two-thirds of website visitors originate from organic search. One of the most important steps when starting with SEO is to align it with your wider goals. It’s useful to set initial goals for what you want to achieve with your content to explore how to involve SEO in the process. According to Gaz Hall, a UK SEO Consultant : “Yes, contextual link building is important, because they boost results on search engines. But, the number of links on a particular content page also matters to Google.”
Don’t Stuff Your Content with Keywords
In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy. Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? Either a piece of content can help your website’s search engine rankings or it can hurt your rankings.