What is it about Google algorithm updates?

What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? If you want yourcontent to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google is over 2000 words in length, so you need to create long-form content. Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming — and that the prospect of technical SEO intimidates you.

What are sitelinks?

Think long term rather than short term. Short term will get you nowhere with SEO. You need to become best friends with Google Search Console. Its search tools are legendary and a big help if you want to find out how your site is doing in the search results. A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out. Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011.

Main keywords and sub-keywords

One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text. Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. I would pursue the more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you increase the chance of driving targeted traffic to your site. Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic.

Participate in blog discussions

Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as expected? Search engine optimization is a strategy that is fairly easy to implement for most company websites – provided you have a current set of SEO ranking factors and efficiently implement changes. If the Google bot goes through your website and manages to access all sub-pages within just a few clicks, it can use its limited crawl budget to scan and index more pages. Optimizing the click path pays off for both usability and search engine crawling! Gaz Hall, a UK based SEO Specialist, commented: “Each algorithm change brings the search engine closer to its intended purpose. It’s getting harder and harder to “game the system” with exploitive linkbuilding strategies and blackhat SEO.”

Google ranking factors

Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference in the grand scheme of things. Thin content tells a search engine that your sitepage doesn’t have much to offer. As a result, those sitepages are ranked poorly in the search results. Sparse content is mostly characterized by a poor content (text) to code ratio. The common rule of thumb dictates that the amount of text on a website should not be less than 25 percent. Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany?

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