What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? If you want yourcontent to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google … Continue reading What is it about Google algorithm updates?
A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect. Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. In … Continue reading A 301 redirect means that the move is permanent
Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry. Google and Bing have moved far beyond algorithms that positively reward … Continue reading Two versions of a site on the same page
Link building isn’t dead. Not by a long shot. You don’t necessarily need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the more your Facebook, Google+, Twitter and other social profiles are likely to appear in local searches. For a long time Google looked at the name of a particular website and … Continue reading Minimize broken links
Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on Google. If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming — and that the prospect of technical SEO … Continue reading Promote transparency and foster trustworthiness on your site
There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic. To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for … Continue reading Links are forever
Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content … Continue reading Identify customer intent
As search engine algorithms adjust to accommodate the change in content, likely towards video, it will be important for marketers to optimize their content accordingly in order to best increase overall organic traffic. Write about all those topics that are important to your audience. Use the words you came up with in your keyword research. You need to have content about the topics you want to rank … Continue reading Build on the trust of existing content
Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive “leading experts in local SEO” can be seen as manipulative, so you want to avoid this. I do not think Google title and H1 tags need to … Continue reading Start with seed keywords
Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. Rather than targeting a broad audience, local SEO is about chiseling down and honing … Continue reading Combat spam sites for links
