Prioritize keywords and phrases, plurals, singulars and misspellings. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within Think about what happens when you type a query into a search engine. The results you get back … Continue reading Good Content Still Needs to be Optimised

Web pages containing matching verbiage will have lower visibility in searches. Go out of your way to consistently create detailed content that brings enormous value to the end user, and you’ll be on your way to dominating search. Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you’re getting your … Continue reading Use Headers — Wisely

Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your SEO more harm than good. Both Google and Bing take page-loading speed into account in their website ranking algorithm. It helps the search engines quickly determine what the page is about. If you have plans to be in business for more than five years, you … Continue reading The shorter the page title

Responsive design — or, in other words, a Web layout that provides a quality experience no matter the screen size — is among the factors Google uses to determine search results. You may even find your site penalized if you haven’t yet embraced responsive design. To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a … Continue reading Boost site speed

Keyword-based titles help establish page theme and direction for your keywords. Webpages with their target keyword in their URL tend to rank higher in Google than those that didn’t. Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher. Analysis of meta sets/keywords, visible text and code to deter­mine how well … Continue reading Keyword Research — Avoid at Your Peril

Optimizing your page is only part of SEO. The second major part is getting links to this content. When you write a post you should go to Google and search for content related to this post on your site. For example, if you’re writing about SEO in Hull, search for this content.  Now go to these pages and link to your new piece of content. … Continue reading Exchanging backlinks with other sites

As a local business owner looking to take advantage of all that the Internet has to offer, tapping into search engine optimization is a great way to expand your reach. What you might not realize is that the backbone of effective search engine optimization comes down to proper keyword selection. Without knowing the best keywords in your market – basically the phrases that your customers … Continue reading Keyword Selection for Local SEO

Once you have selected your target audience, it’s time to do some calculations and see if that is worth hiring an SEO professional. Continue reading Will SEO Work for Your Business?