Two versions of a site on the same page

Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry. Google and Bing have moved far beyond algorithms that positively reward … Continue reading Two versions of a site on the same page

Minimize broken links

Link building isn’t dead. Not by a long shot. You don’t necessarily need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the more your Facebook, Google+, Twitter and other social profiles are likely to appear in local searches. For a long time Google looked at the name of a particular website and … Continue reading Minimize broken links

Promote transparency and foster trustworthiness on your site

Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on Google. If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming — and that the prospect of technical SEO … Continue reading Promote transparency and foster trustworthiness on your site

Links are forever

There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic. To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for … Continue reading Links are forever

What is progressive SEO?

Progressive SEO means technical, analytical and traditional marketing all rolled into one. Google and the other search engines use image-recognition software as part of their search algorithm, so they know if those pictures have been used elsewhere before. I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no … Continue reading What is progressive SEO?

Identify customer intent

Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content … Continue reading Identify customer intent

Build on the trust of existing content

As search engine algorithms adjust to accommodate the change in content, likely towards video, it will be important for marketers to optimize their content accordingly in order to best increase overall organic traffic. Write about all those topics that are important to your audience. Use the words you came up with in your keyword research. You need to have content about the topics you want to rank … Continue reading Build on the trust of existing content