An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. Add internal links to the taxonomies the post belongs to . Search engine optimization applied correctly will create better visibility online, but it’s just one part of your overall marketing strategy. The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. What would you type into a search … Continue reading Get free SEO tips from us
Link building isn’t dead. Not by a long shot. You don’t necessarily need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the more your Facebook, Google+, Twitter and other social profiles are likely to appear in local searches. For a long time Google looked at the name of a particular website and … Continue reading Minimize broken links
There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic. To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for … Continue reading Links are forever
Progressive SEO means technical, analytical and traditional marketing all rolled into one. Google and the other search engines use image-recognition software as part of their search algorithm, so they know if those pictures have been used elsewhere before. I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no … Continue reading What is progressive SEO?
Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive “leading experts in local SEO” can be seen as manipulative, so you want to avoid this. I do not think Google title and H1 tags need to … Continue reading Start with seed keywords
To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. It isn’t just about the number of links that are going to a domain, but about the quality of those links. Unfortunately, this isn’t something you can do quickly overnight. Researching, tracking, and competitive reviews all of these are part of Search engine optimization package. SEO is not just … Continue reading Add more value to your subheadings
Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. SEO doesn’t have to be hard or require an expert team to get results. If you’ve got a process and a structure, you can rank your content in search engines quite quickly. Instead of focusing on what you do or what you sell or why … Continue reading Drop Keyword in First 100 Words
Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and use headings to determine what a text is about. Based on some online surveys, SEO is one of the most significant marketing activity for modern marketers and companies are hugely investing in SEO. Recognizing intent will allow … Continue reading What is real SEO?
There is no universal “page 1.” Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers — making results less predictable and giving websites less control over when and where they appear. As of now, less than 50 percent of websites use local schema markup for local SEO, so there’s tremendous advantage to be enjoyed by adopting it. … Continue reading Canvas your competitors