Deciphering User Intent

Google is far more capable of deciphering user intent and generating results that meet a user’s needs, rather than relying on one-to-one keyword matching. The biggest mistake I findsearch engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. When working on your content, you should take the next biggest thing into account: voice search. Yes, it’s been around for a while. But with the advent of Apple’s Siri, Amazon’s … Continue reading Deciphering User Intent