Google is far more capable of deciphering user intent and generating results that meet a user’s needs, rather than relying on one-to-one keyword matching. The biggest mistake I findsearch engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. When working on your content, you should take the next biggest thing into account: voice search. Yes, it’s been around for a while. But with the advent of Apple’s Siri, Amazon’s … Continue reading Deciphering User Intent
An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. Add internal links to the taxonomies the post belongs to . Search engine optimization applied correctly will create better visibility online, but it’s just one part of your overall marketing strategy. The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. What would you type into a search … Continue reading Get free SEO tips from us
The featured snippets that SEOs have been striving to get are a prime example of how voice search has changed SEO. Optimizing for these snippets requires old school SEO tactics combined with something new. Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content. Link building has always been an important aspect of local SEO. It is only through links that … Continue reading How often does the content change?
Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO. Get reputable websites to link to you. You can achieve this by gaining a good following and reputation among your customers. Apart from knowing which search terms people use, you need to know whether or not your idea for your post or page fits the desires and expectations of the people who use the … Continue reading Age of the domain name: is it important for SEO?
What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? If you want yourcontent to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google … Continue reading What is it about Google algorithm updates?
A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect. Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. In … Continue reading A 301 redirect means that the move is permanent
Paid link-building is considered black hat SEO and is likely to incur a penalty. Make sure your title tag is 50-60 characters long, including spaces. Anything longer and Google may cut you short. Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. One of the most common problems that I hear from people looking to learn … Continue reading Paid link-building is considered indecent