intent

Deciphering User Intent

Google is far more capable of deciphering user intent and generating results that meet a user’s needs, rather than relying on one-to-one keyword matching. The biggest mistake I findsearch engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. When working on your content, you should take the next biggest thing into account: voice search. Yes, it’s been around for a while. But with the advent of Apple’s Siri, Amazon’s … Continue reading Deciphering User Intent

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tips

Get free SEO tips from us

An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. Add internal links to the taxonomies the post belongs to . Search engine optimization applied correctly will create better visibility online, but it’s just one part of your overall marketing strategy. The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. What would you type into a search … Continue reading Get free SEO tips from us

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Uncategorized

How often does the content change?

The featured snippets that SEOs have been striving to get are a prime example of how voice search has changed SEO. Optimizing for these snippets requires old school SEO tactics combined with something new. Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content. Link building has always been an important aspect of local SEO. It is only through links that … Continue reading How often does the content change?

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seo

Age of the domain name: is it important for SEO?

Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO. Get reputable websites to link to you. You can achieve this by gaining a good following and reputation among your customers. Apart from knowing which search terms people use, you need to know whether or not your idea for your post or page fits the desires and expectations of the people who use the … Continue reading Age of the domain name: is it important for SEO?

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marketing, seo

What is it about Google algorithm updates?

What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? If you want yourcontent to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google … Continue reading What is it about Google algorithm updates?

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marketing

A 301 redirect means that the move is permanent

A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect. Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. In … Continue reading A 301 redirect means that the move is permanent

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seo

Paid link-building is considered indecent

Paid link-building is considered black hat SEO and is likely to incur a penalty. Make sure your title tag is 50-60 characters long, including spaces. Anything longer and Google may cut you short. Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. One of the most common problems that I hear from people looking to learn … Continue reading Paid link-building is considered indecent

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marketing, seo

Two versions of a site on the same page

Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry. Google and Bing have moved far beyond algorithms that positively reward … Continue reading Two versions of a site on the same page

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marketing, seo

Minimize broken links

Link building isn’t dead. Not by a long shot. You don’t necessarily need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the more your Facebook, Google+, Twitter and other social profiles are likely to appear in local searches. For a long time Google looked at the name of a particular website and … Continue reading Minimize broken links

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marketing, seo

Promote transparency and foster trustworthiness on your site

Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on Google. If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming — and that the prospect of technical SEO … Continue reading Promote transparency and foster trustworthiness on your site

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